Seasonal manpower demand soars, 2024 looks set to be a record year for temporary summer jobs

Bengaluru: Seasonal demand for manpower is soaring in tandem with rising mercury levels. Staffing firms including Manpower, Adecco and CIEL HR Services told ET that 2024 looks set to be a record year for temporary summer jobs, with demand from sectors such as consumer durables, retail, ecommerce, logistics, hospitality, manufacturing and BFSI (banking, financial services and insurance). They, along with others like Randstad and TeamLease, are expecting 20-25% growth from the year earlier.

Most in demand are delivery, in-store, on-ground, after-sales service and manufacturing workers for industries producing summer goods with companies struggling to find people to fill roles.

A further boost is expected in May-June as ecommerce giants kick off summer sales, and tourism and hospitality activities increase during the school holidays. "This is the best year in terms of summer demand, even better than 2019, which had been the best pre-Covid," said Alok Kumar, senior director at ManpowerGroup India.